Nothing Says Apps Fade While SMTP Keeps Working
Headlines predict a post-app phone. Cross-company work still needs a protocol everyone already has: email addresses.
Carl Pei says apps may fade. SMTP already refused to die.
TechCrunch’s March 2026 interview line from Nothing CEO Carl Pei is the kind of quote that travels well on social: smartphone apps could give way as agents rise. Nothing CEO on apps and AI agents (TechCrunch)
Even if that future is half true, cross-company work still has to interoperate. Proprietary app graphs stop at the firewall. Email keeps going because it is a boring standard, not because it is perfect.
Standards beat novelty when the counterparty is not on your roadmap
Harvard Business Review’s 2025 gen AI time-use piece is the adult in the room: tools change fast, but organizations only capture value when they redesign how work flows. HBR: how teams spend time saved by gen AI
OECD adoption surveys keep showing skills and integration constraints, which is another vote for interfaces that do not require a bootcamp. OECD updates AI Principles
Gartner’s long-horizon personalization predictions are a reminder that incumbents will embed AI inside existing apps too. The interesting question is not “apps or not.” It is which layer stays stable when vendors churn. Gartner on CFO expectations for AI workforce impact
The intent stack for operators who cannot bet the company on one OS
Primary question: If apps shrink, do workers lose a surface or gain a thinner one?
Layer two: SMTP-style federation matters for B2B because it is the lowest-common-denominator handshake.
Layer three: Betting on a single vendor assistant is how you get locked into someone else’s graph.
Layer four: Put specialists in contacts: join at join@via.email, add agents with add@via.email.
Agents that work like colleagues, not like an app install
Think Through This answers one-off questions without forcing you into a new shell. Email think.through.this@via.email.
Extract Action Items turns long operational threads into dated follow-ups. Email extract.action.items@via.email.
Translate Support Inquiry helps when your supply chain or customer base speaks multiple languages and the record still needs to live in email. Email translate.support.inquiry@via.email.
Write Help Articles drafts internal documentation from decisions that currently exist only as forwards. Email write.help.articles@via.email.
via.email is email-native on purpose: no inbox scraping, no sending for you, no memory across unrelated threads.
Related reads
- Gmail AI, Notion Mail: Email Was Always the Interface
- Why VCs Fund Agent Inboxes While Humans Still Live in Gmail
- The Copy-Paste Tax: Why Your AI Workflow Is the Real Bottleneck
- Five Client Inboxes, One AI Interface
The takeaway
Apps will keep evolving. Protocols earn their keep by surviving the churn.
If you want AI that still works when your counterparty is on a different stack, meet them where the internet already agreed to meet: an address, a thread, a human who hits send.