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FWD: Website copy for Meridian Coast campaign - needs edge
---------- Forwarded message ---------
From: Sarah Chen <sarah@blazewater.com>
To: Content Team <content@blazewater.com>
Date: Wed, Nov 15, 2023 at 2:14 PM
Subject: Website copy for Meridian Coast campaign - needs edge
Team,
Our Meridian Coast tourism client wants to stand out from typical destination marketing. Current copy is too safe and generic. They specifically want something grittier and more authentic that appeals to experienced travelers, not first-time tourists.
Current headline: "Discover pristine beaches and unforgettable sunsets along the stunning Meridian Coast."
Can we punch this up with some real personality? Target is 150 words for landing page hero section.
Thanks,
Sarah
From: Sarah Chen <sarah@blazewater.com>
To: Content Team <content@blazewater.com>
Date: Wed, Nov 15, 2023 at 2:14 PM
Subject: Website copy for Meridian Coast campaign - needs edge
Team,
Our Meridian Coast tourism client wants to stand out from typical destination marketing. Current copy is too safe and generic. They specifically want something grittier and more authentic that appeals to experienced travelers, not first-time tourists.
Current headline: "Discover pristine beaches and unforgettable sunsets along the stunning Meridian Coast."
Can we punch this up with some real personality? Target is 150 words for landing page hero section.
Thanks,
Sarah
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