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Fwd: Media mentions - Aurelian Robotics launch week
Here are the clips from launch week. The CMO wants a coverage report for the board meeting Thursday. Our key messages were: first sub-$50K industrial cobot, 90-minute setup time, and made-in-America manufacturing.
---------- Forwarded message ----------
On Friday, March 7, 2026, Leonie Brandt l.brandt@aurelianrobotics.com wrote:
Team, here is the coverage summary from our monitoring service for Feb 24 - Mar 7.
1. Manufacturing Weekly (trade): "Aurelian Robotics Targets SMB Market with Budget Cobot" - full feature, 1,200 words. Quoted CEO extensively. Mentioned sub-$50K price and 90-minute setup. Positive tone.
2. TechCrunch: "The race to make industrial robots affordable just got interesting" - 800 words. Mentioned Aurelian alongside three competitors. Called pricing aggressive but questioned durability. Mixed tone.
3. Bloomberg brief mention in daily automation roundup. One paragraph. Noted pricing but no quotes.
4. Automation World (trade): "Hands-on: Aurelian AR-7 cobot unboxing and setup" - video review plus 900-word article. Very positive. Confirmed 87-minute setup time. Called it a game-changer for small manufacturers.
5. Reuters short wire: "Aurelian Robotics launches low-cost industrial cobot" - 200 words, factual, neutral.
6. Local TV news (WKRN Nashville): 90-second segment on local manufacturing jobs. Positive. Featured factory floor footage.
7. Two negative Reddit threads on r/robotics questioning build quality vs. established brands. ~400 comments combined.
Leonie Brandt
Director of Communications
Aurelian Robotics
---------- Forwarded message ----------
On Friday, March 7, 2026, Leonie Brandt l.brandt@aurelianrobotics.com wrote:
Team, here is the coverage summary from our monitoring service for Feb 24 - Mar 7.
1. Manufacturing Weekly (trade): "Aurelian Robotics Targets SMB Market with Budget Cobot" - full feature, 1,200 words. Quoted CEO extensively. Mentioned sub-$50K price and 90-minute setup. Positive tone.
2. TechCrunch: "The race to make industrial robots affordable just got interesting" - 800 words. Mentioned Aurelian alongside three competitors. Called pricing aggressive but questioned durability. Mixed tone.
3. Bloomberg brief mention in daily automation roundup. One paragraph. Noted pricing but no quotes.
4. Automation World (trade): "Hands-on: Aurelian AR-7 cobot unboxing and setup" - video review plus 900-word article. Very positive. Confirmed 87-minute setup time. Called it a game-changer for small manufacturers.
5. Reuters short wire: "Aurelian Robotics launches low-cost industrial cobot" - 200 words, factual, neutral.
6. Local TV news (WKRN Nashville): 90-second segment on local manufacturing jobs. Positive. Featured factory floor footage.
7. Two negative Reddit threads on r/robotics questioning build quality vs. established brands. ~400 comments combined.
Leonie Brandt
Director of Communications
Aurelian Robotics
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