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Subject
Fwd: February Campaign Data - Need Executive Report
Need this turned into an ROI report for the board meeting next Tuesday. Total PR spend for February was $47,000.
---------- Forwarded message ----------
From: Priya Okonkwo priya.okonkwo@amberlyncomms.com
Date: Fri, Mar 7, 2026
Subject: February Campaign Data
Here are the February numbers for the Helios rebrand campaign:
Media placements: 22 total (4 tier-one, 8 trade, 10 online). Combined estimated reach: 4.2M. Key message pull-through rate: 71%.
Social: LinkedIn impressions 890K (up 52% MoM). Engagement rate 3.8%. Twitter/X impressions 320K. Instagram Reels views 145K.
Website: 3,400 referral visits from earned media (UTM tracked). 127 demo requests from PR referrals. Average deal size from PR leads: $18,500. 14 leads moved to pipeline stage.
Share of voice: We moved from 12% to 19% in the enterprise workflow category. Main competitor Nexlane dropped from 31% to 26%.
Media monitoring subscription: $2,800/mo. Agency retainer: $35,000/mo. Event sponsorship: $9,200.
---------- Forwarded message ----------
From: Priya Okonkwo priya.okonkwo@amberlyncomms.com
Date: Fri, Mar 7, 2026
Subject: February Campaign Data
Here are the February numbers for the Helios rebrand campaign:
Media placements: 22 total (4 tier-one, 8 trade, 10 online). Combined estimated reach: 4.2M. Key message pull-through rate: 71%.
Social: LinkedIn impressions 890K (up 52% MoM). Engagement rate 3.8%. Twitter/X impressions 320K. Instagram Reels views 145K.
Website: 3,400 referral visits from earned media (UTM tracked). 127 demo requests from PR referrals. Average deal size from PR leads: $18,500. 14 leads moved to pipeline stage.
Share of voice: We moved from 12% to 19% in the enterprise workflow category. Main competitor Nexlane dropped from 31% to 26%.
Media monitoring subscription: $2,800/mo. Agency retainer: $35,000/mo. Event sponsorship: $9,200.
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