Write PR Status Report
Forward your campaign data, metrics, or status notes. Get a polished leadership report connecting PR activities to business results.
Hey, can you pull this into a status report for the leadership meeting Thursday?
---------- Forwarded message ----------
From: Lena Castillo lena.castillo@brightshore.com
Date: Mon, Mar 9, 2026
Subject: Q1 Meridian Launch - Campaign Numbers
Hi team,
Here is where we are on the Meridian product launch campaign through end of Feb:
Media: 14 placements total. 3 tier-one (Metro Business Journal, The Commerce Tribune, NorthStar Tech Review). 11 trade/online. Key message pull-through on enterprise-grade simplicity in 9 of 14 stories. Cora Whitfield quoted in 6 pieces.
Social: LinkedIn company page impressions up 43% MoM. Engagement rate 4.2% (industry avg 2.1%). Top post was Cora's launch video — 12K views, 340 reactions. Twitter/X reach flat.
Web: 2,100 referral visits from earned media. 84 demo requests attributed to PR coverage (UTM tracked). Avg time on site from PR referrals: 3:42 vs 1:55 site average.
Events: Confirmed speaking slot at NorthPoint Summit in April. Panel topic: Scaling Without Complexity. Need to finalize bio and talking points by Mar 21.
Still waiting on share of voice numbers from Pinnacle Analytics — should have those by Wednesday.
Thanks,
Lena
---------- Forwarded message ----------
From: Lena Castillo lena.castillo@brightshore.com
Date: Mon, Mar 9, 2026
Subject: Q1 Meridian Launch - Campaign Numbers
Hi team,
Here is where we are on the Meridian product launch campaign through end of Feb:
Media: 14 placements total. 3 tier-one (Metro Business Journal, The Commerce Tribune, NorthStar Tech Review). 11 trade/online. Key message pull-through on enterprise-grade simplicity in 9 of 14 stories. Cora Whitfield quoted in 6 pieces.
Social: LinkedIn company page impressions up 43% MoM. Engagement rate 4.2% (industry avg 2.1%). Top post was Cora's launch video — 12K views, 340 reactions. Twitter/X reach flat.
Web: 2,100 referral visits from earned media. 84 demo requests attributed to PR coverage (UTM tracked). Avg time on site from PR referrals: 3:42 vs 1:55 site average.
Events: Confirmed speaking slot at NorthPoint Summit in April. Panel topic: Scaling Without Complexity. Need to finalize bio and talking points by Mar 21.
Still waiting on share of voice numbers from Pinnacle Analytics — should have those by Wednesday.
Thanks,
Lena
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