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Subject
FWD: Q3 narrative for directors — reputation read
From: Dana Morse <dana.morse@northlakepress.com>
To: Comms Leadership <comms@northlakepress.com>
Date: Tue, 14 Oct 2025 09:18:00 -0400
Subject: Q3 narrative for directors — reputation read
Team,
Please turn the below into something I can read at the audit committee in eight minutes. They keep asking whether the sustainability push is helping or hurting trust after the supplier stories in August.
Forwarded thread summary from our analytics vendor (pasted):
Q3 earned mentions 612, up 18 percent quarter on quarter. Sentiment net positive 71 percent overall but supplier cluster is 52 percent positive. Top themes: product reliability, pricing, supplier labor questions. Three national pieces tied us to a contractor dispute we already exited. Social volume spike week of Aug 19. No paid spend behind the spike.
I also attached their CSV if you need exact counts.
Thanks,
Dana
To: Comms Leadership <comms@northlakepress.com>
Date: Tue, 14 Oct 2025 09:18:00 -0400
Subject: Q3 narrative for directors — reputation read
Team,
Please turn the below into something I can read at the audit committee in eight minutes. They keep asking whether the sustainability push is helping or hurting trust after the supplier stories in August.
Forwarded thread summary from our analytics vendor (pasted):
Q3 earned mentions 612, up 18 percent quarter on quarter. Sentiment net positive 71 percent overall but supplier cluster is 52 percent positive. Top themes: product reliability, pricing, supplier labor questions. Three national pieces tied us to a contractor dispute we already exited. Social volume spike week of Aug 19. No paid spend behind the spike.
I also attached their CSV if you need exact counts.
Thanks,
Dana
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